Case studies » Nano-Tex
Corporate Profile Building
Results
In its 2005 fiscal year, Nano-Tex became a prominent brand in media coverage of the performance apparel category. Coverage volume more than doubled from the previous fiscal year with 590 resulting print stories and dozens of TV appearances. Most importantly, nearly 90% of media coverage in 2005 was consumer, which was directly aligned with the company’s communication goals of raising consumer brand awareness and driving consumer purchases.