Case studies » Havok
Industry Profile
Results
To accomplish the goal in such a short timeframe, Double Forte simultaneously built the assets required to tell the story and reached out the top media covering the space for briefings so company leaders could lay a foundation and demonstrate how prevalent Havok is in the best games on the market.
Six weeks later, Double Forte work on behalf of Havok generated more than 50 news stories in key print and online media outlets. Highlights included multiple Q&As at outlets such as Forbes, 1up.com and gamedev.net., and company profiles in Game Informer, gamasutra, Develop, Next-Gen.biz game enthusiast magazines including EGM.
After this short project, Double Forte became the agency of record for Havok.