Case studies » Havok
Industry Profile
Client Engagement
Havok hired Double Forte to help elevate the company’s profile as the most popular middleware provider in the interactive entertainment industry.
Our solution: focusing on Havok’s strength and dominance in physics, its growing product lineup, and leveraging its platform-agnostic position after its acquisition by Intel.
Traditionally the company had taken a low-profile approach to external relations. But as business was scaling, the need to coordinate communicating and educating the media on the full breadth of Havok’s offering was evident. The timing was tight – just four weeks before the industry’s most important platform, the Game Developer’s Conference.