Case studies » Eidos Entertainment
Lara Croft Tomb Raider Video Game Sequel and Profile Building for Character
Results
Media playback read – “Eidos/Crystal Dynamics is on the right track,” and “Lara is really back.” There were more than 50 million media impressions. Highlight coverage included USA Today, Newsweek, Associated Press, CNN Money, San Jose Mercury News, MSNBC, New York Times, CBS News and San Francisco Chronicle.