Case studies » Bell Sports
Consumer Awareness Campaign
Results
The campaign generated more than 60 million consumer impressions through coverage on television, radio, print and online media outlets. Highlight coverage included the CBS Early Show, CNN Headline News, and CNN American Morning. In addition, the story aired 406 times in 96 markets including ABC, CBS, NBC, Fox, PAX, UPN and WB affiliates and on independent stations. The print/online media campaign generated more than 100 stories across the country in publications including USA Today, Time Magazine and Knight-Ridder News Service, Cooking Light, Better Homes & Gardens, Parenting Magazine, Parents, Woman’s Day and The Washington Post.