Case studies » Bell Sports
Consumer Awareness Campaign
Client Engagement
Research from the Consumer Product Safety Commission showed that while bike helmet use among children was on the rise so were head injuries among young bike riders. Bell Sports sought a campaign to educate parents about proper helmet use while positioning the brand as the leader in consumer helmet safety.
On Bell’s behalf, Double Forte formed an alliance with the National Safe Kids Campaign to conduct a nation-wide survey on helmet use in the United States. From the survey results, Double Forte created the “Eyes, Ears & Mouth Helmet Fit Test” which provided three simple steps to teach parents and children how to wear their helmets.
To launch the “Eyes, Ears & Mouth Helmet Fit Test” campaign, Double Forte contracted Linda Armstrong, mother of Lance Armstrong, as the campaign spokesperson, and used Ms. Armstrong as a centerpiece in the national media tour to support the campaign.